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For Immediate Release
February 8, 2021

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Communications Director
(603) 271-2121 | [email protected]

Don't Quit! Fitness Campaign Launches in the State of New Hampshire

Concord, NH - Today, the National Foundation for Governors' Fitness Councils (NFGFC) announced that the State of New Hampshire has been selected for its 2021 Don't Quit! campaign. As part of the campaign, three elementary or middle schools in New Hampshire will be selected to receive a $100,000 Don't Quit! Fitness Center.

“A healthier state starts with healthier kids,” said Governor Chris Sununu. “I am excited to work with Jake and the National Foundation for Governors’ Fitness Councils on this great opportunity for our elementary and middle schools across the state. These state-of-the-art facilities will provide a valuable tool for students as schools return to regular operations.”

School nominations will be accepted starting today through Friday, March 19, 2021. To nominate a school, individuals can visit https://natgovfit.org/nominate-your-school/, then click the New Hampshire state seal to download the short application.  

A copy of the National Foundation for Governors' Fitness Councils can be found below

Concord, NH – Continuing his goal of ending childhood obesity, fitness icon Jake (Body by Jake) Steinfeld, Chairman of the National Foundation for Governors’ Fitness Councils (NFGFC), has kicked off the year by selecting the State of New Hampshire for its 2021 DON’T QUIT! Campaign.  The NFGFC will deliver a state-of-the-art DON’T QUIT! Fitness Center to three elementary or middle schools.  School nominations will be accepted starting today until Friday, March 19, 2021.  Visit http://natgovfit.org/nominate-your-school/, then click on your state seal to download the short application. It’s as easy as 1, 2, 3, nominate your school today!
 
“Childhood obesity is a serious problem that can follow a child into adulthood. I’ve declared war on this preventable disease and it’s inspiring to see elected leaders like Governor Chris Sununu immediately jump on board to join the battle and welcome us into the great state of New Hampshire. Every governor we’ve partnered with recognizes that obesity is neither a Democratic nor Republican issue, it’s a kids’ issue and all have vowed to do everything possible to help,” said Jake Steinfeld.  “So far we’ve delivered DON’T QUIT! Fitness Centers to 36 states and Washington, DC  and this year we are adding four more states to our family including New Hampshire, Mississippi, North Carolina, and Maine. The response from every state we’ve visited has been awesome.  Kids are excited about working out and being physically active and, as a result, their academic performance and self-esteem have skyrocketed.  Now, New Hampshire schools have an opportunity to make a change that will have a lasting impact on kids well into their future.”
 
“A healthier state starts with healthier kids,” said Governor Chris Sununu. “I am excited to work with Jake and the National Foundation for Governors’ Fitness Councils on this great opportunity for our elementary and middle schools across the state. These state-of-the-art facilities will provide a valuable tool for students as schools return to regular operations.”
 
The NFGFC program will make its way into all 50 states in the coming years. Each fitness center is financed through public/private partnerships with companies like The Coca-Cola Company, Anthem Blue Cross and Blue Shield Foundation, Wheels Up and Nike, and does not rely on taxpayer dollars or state funding. Fitness in Motion provides all the fitness equipment, which is manufactured right here in the United States.  The foundation’s goal is to build a nation of the fittest, healthiest kids in the world.
 
“I have witnessed firsthand the positive impact fitness centers have had on students and their communities. When you provide schools with the tools and inspiration, you’ll be amazed by the changes that take place,” continued Steinfeld.  “Children are our most precious resource and by providing them with a strong foundation in health and fitness, we can feel confident that they’ll excel beyond their wildest dreams.”
 
Physical activity and exercise are shown to help prevent and treat more than 40 chronic diseases, enhance individual health and quality of life, and reduce health care costs.  In schools, studies show that physical activity improves academic achievement, increases confidence and self-esteem, reduces discipline problems, cuts absenteeism, and fosters better interpersonal relationships.
 
For more information about the NFGFC or to download a nomination form, visit www.natgovfit.org.